Better Approach

We generally recommend that hotels continue using brand revenue managers when available, since they often have stronger access to the technical side of brand revenue management systems and tools. However, hotels can benefit greatly from an additional revenue management consultant or manager who understands the local market and works closely with hotel sales and operations.

The strongest results usually come from combining brand system expertise with local market knowledge, practical hotel experience, and direct collaboration with the people actually operating and selling the hotel.

• Use brand revenue managers when available because they often have stronger access to brand revenue management systems, tools, reports, and technical resources.
• Do not rely on brand RM alone because system access does not always equal local market knowledge or property-level strategy.
• Add local revenue management support through a consultant or manager who understands the market and collaborates closely with hotel sales and operations.
• Combine both strengths for better results: brand system expertise, local market knowledge, practical hotel experience, and direct teamwork with the people selling and operating the hotel.